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Titre :
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Cambridge English for marketing
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Auteurs :
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Nick Robinson, Auteur
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Type de document :
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document multimédia
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Editeur :
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Cambridge : New York N.Y., 2010
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Autre Editeur :
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Cambridge University Press
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Collection :
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Cambridge professional English
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ISBN/ISSN/EAN :
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978-0-521-12460-7
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Format :
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1 livre (120 p.) / ill. en coul., couv. ill. en coul. / 25 cm
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Accompagnement :
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CD 1
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Langues:
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Anglais
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Index. décimale :
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400 (Langage)
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Mots-clés:
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Marketing
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Anglais professionnel
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Communication marketing
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Stratégies marketing
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Vocabulaire marketing
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Audits marketing
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Campagnes marketing
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Événements marketing
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Marketing numérique
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Compréhension orale
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Apprentissage linguistique
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Niveau B1-B2
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Formation professionnelle
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Chartered Institute of Marketing
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Résumé :
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Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
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Nouveauté